Obama campaign’s use of social networking tools

President Barack Obama won was re-elected in 2012. One of the main reasons why Obama won the campeign was due to the fact that he had won the Social Media Battle. What that means is that using social media, such as the internet, Obama had put many more ads and had had more internet use than Romney. In all actuallity, Obama dominated the social media space because his team got how networks work. The real power of social media is not in the number of posts or Tweets but in user engagement measured by content spreadability.  For example, Obama logged twice as many Facebook “Likes” and nearly 20 times as many re-tweets as Romney.  With his existing social media base and spreadable content, Obama had far superior reach.