Thursday, May 30, 2013

Obama campaign’s use of social networking tools

President Barack Obama won was re-elected in 2012. One of the main reasons why Obama won the campeign was due to the fact that he had won the Social Media Battle. What that means is that using social media, such as the internet, Obama had put many more ads and had had more internet use than Romney. In all actuallity, Obama dominated the social media space because his team got how networks work. The real power of social media is not in the number of posts or Tweets but in user engagement measured by content spreadability.  For example, Obama logged twice as many Facebook “Likes” and nearly 20 times as many re-tweets as Romney.  With his existing social media base and spreadable content, Obama had far superior reach.


The PBS presentation raised many issues with teens and socail networking. Teens are now less concerned with privacy and aren't aware of the dangers online networking can lead to. One issue raised was online preadators. Teens often have contests on who can have the most friends on Facebook or MySpace and accept friend requests from people they don't know. The unknown persons can simply say start talking to you, then in time want to meet. When they then exchange infromation, the young teen can be in danger of rape, death, and kidnapping. Anything is possible. Social networking can also lead to suicides because of the increased anount of cyberbullying. Parents should be more aware of what happens in their childs' life and teens should be more aware of the dangers in social networking. They need be careful of the pictures they post and the things they say.